FOOD-MAKERS TARGET PRODUCTS, MARKETING EFFORTS: Focus on `future customers' in today's school lunchrooms

Murray, Joan
April 1999
FoodService Director;04/15/99, Vol. 12 Issue 4, p50
Trade Publication
Deals with the school lunch reform embarked by the United States (US) Department of Agriculture to conform to the US Dietary Guidelines. Alternatives used by schools to conform with the reform; Amount that will be spent to be able to feed school children for school year 1999-2000; Favorite foods of school children.


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