TITLE

REALITY TV SURVIVAL TACTIC

AUTHOR(S)
Arnold, Thomas K.
PUB. DATE
August 2005
SOURCE
Home Media Retailing;8/28/2005, Vol. 27 Issue 35, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy used by DVD suppliers in selling reality television programs in the U.S. in 2005. Views of Ken Ross, consumer products vice president and general manager at CBS, on the difficulty in selling reality television programs; Addition of extra footage, commentaries and insights in the DVD version of the television programs; Factors to be considered in deciding what to release.
ACCESSION #
18134183

 

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