New challenges in marketing

September 2005
Pharmaceutical Representative;Sep2005, Vol. 35 Issue 9, p52
Part III. Discusses the influences and challenges in pharmaceutical marketing. Impact of managed care on pharmaceutical companies' marketing decisions; Pharmacoeconomic marketing strategies; Role of technology within the healthcare marketplace; Emerging marketing trends; Use of Internet marketing. INSETS: Learning Objectives;RECEIVE CREDIT AND RECOGNITION;Article Summary.


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