Going for a ride

Kuchna, John; de Gennaro, Renee
September 2005
Pharmaceutical Representative;Sep2005, Vol. 35 Issue 9, p34
Offers tips for pharmaceutical sales representatives on how to optimize the district manager field visit. Frustrations of sales representatives' regarding field rides' lack of impact on their performance; Importance of coaching, support and development during the field ride; Items that should be completed before any field ride with a representative. INSET: Pre-ride checklist.


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