Brand Names on Deck

Marek, Sue
September 2005
Wireless Week;9/1/2005, Vol. 11 Issue 18, p24
Trade Publication
Deals with the move of content firms to pay top dollar for the rights to big-name brand movies and TV shows in the hope that their branded content will catch the consumer's attention. Reasons for the attention being paid by wireless operators on well-known brands; Issue about purchasing licenses for content; Basis of the pricing of games.


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