Rollover Plans Come with Trade-Offs

Marek, Sue
September 2005
Wireless Week;9/1/2005, Vol. 11 Issue 18, p16
Trade Publication
Focuses on Cingular's Rollover plan which promotes customer loyalty. Success of Rollover which was re-launched by the company in August 2002; Comment by Clay Owen, Cingular spokesman, on the Rollover plan; Implication of the Rollover plan for the company's average revenue per user.


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