TITLE

Rollover Plans Come with Trade-Offs

AUTHOR(S)
Marek, Sue
PUB. DATE
September 2005
SOURCE
Wireless Week;9/1/2005, Vol. 11 Issue 18, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Cingular's Rollover plan which promotes customer loyalty. Success of Rollover which was re-launched by the company in August 2002; Comment by Clay Owen, Cingular spokesman, on the Rollover plan; Implication of the Rollover plan for the company's average revenue per user.
ACCESSION #
18119226

 

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