Late Night: Luring Men in PJs

Albiniak, Paige
August 2005
Broadcasting & Cable;8/29/2005, Vol. 135 Issue 35, p20
Presents the results of a study conducted by Nielsen Media Research Inc. in 2005 on men and women who watch late-night television in the U.S. Age of women who watch late-night television; Comparison between the percentage of men and women who watch prime time television; Impact of late-night shows on broadcast networks.


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