TITLE

Lifetime: Game's on for 'Will' Fans

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/29/2005, Vol. 26 Issue 35, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing plan of Lifetime Television for the premiere telecast of the program "Will & Grace" in the U.S. on September 19, 2005. Target audience of the program; Former owner of the program; Information on an Internet game about "Will & Grace."
ACCESSION #
18098097

 

Related Articles

  • Tapping Into Women's Market Power. Richman, Debbie // Broadcasting & Cable;11/3/2008, Vol. 138 Issue 43, p26 

    The article offers information on the forum initiated by Lifetime Networks entitled "Every Woman Counts: Marketing to Women," which tackles new perspectives on how to deal with women in today's changing marketplace. Participants of the forum consists of three distinct generations. Insights and...

  • LIFETIME CROWNS PRINCI. Martin, Denise // Daily Variety;8/1/2003, Vol. 280 Issue 20, p3 

    Reports on the promotion of Carla Princi to the senior vice president of publicity position of Lifetime Entertainment Services in the U.S. Job responsibilities; Career highlights.

  • 2005 WINNERS.  // Variety;1/15/2007 Supplement, Vol. 405, pA12 

    This article presents the winners of the 2005 Legacy Awards. Winners include James Burrows, the director of the television show "Will & Grace," Carole Black, a former Lifetime President and CEO who produced the television show "Strong Medicine," and Dick Wolf, the Executive Producer of the "Law...

  • Cable Finds Opportunity in Summer. Hibberd, James // Television Week;7/21/2003, Vol. 22 Issue 29, p1 

    Reports on the marketing efforts of U.S. cable television networks in summer 2003. Marketing scheme of Lifetime to promote its 'Wild Card' and '1-800-MISSING'; Print advertising campaign for the 'Nip/Tuck' show of Warner Brothers Television; Reason for the popularity of the show 'Queer Eye for...

  • BLACK extends brand message, leads Lifetime up the charts. Messina, Ignazio // Advertising Age;3/25/2002, Vol. 73 Issue 12, pS-11 

    The article focuses on how Carole Black, president and CEO of Lifetime Television, took the cable television network from sixth place in March 1999 to become the top-rated network in prime time and total day, defeating USA Network. She emphasizes a branding message and has extended its advocacy...

  • Operation cheerleader. Hibberd, James // Television Week;3/13/2006, Vol. 25 Issue 11, p4 

    The article reports on a pep squad of marketers dispatched by Lifetime to target the cheerleader demographic in its natural habitat as part of its effort to rally viewers for its upcoming reality series Cheerleader Nation. The network is marketing in malls, college restrooms, cheerleader...

  • The Solution Finder. Schley, Stewart // Multichannel News;6/23/2008, Vol. 29 Issue 25, p25 

    The article profiles Andrea Wong, chief executive officer (CEO) of Lifetime Movie Networks (LMN) in the U.S. Wong attended college at the Massachusetts Institute of Technology, where she completed a degree in electrical engineering. She entered LMN in April 2007 and found the cable network...

  • QUICK HITS.  // Multichannel News;10/27/2008, Vol. 29 Issue 42, p20 

    The article offers news briefs related to television networks in the U.S. QVC Home Shopping Network in West Chester, Pennsylvania revealed the live broadcast on television of the makeover of its QVC Home on October 18, 2008, making it the first on-air change on a set. The first marketing...

  • Not Just Running the Numbers. Guthrie, Marisa // Broadcasting & Cable;12/17/2007, Vol. 137 Issue 50, p24 

    This article profiles Michael Greco who is the research chief for New Lifetime who believes that research should be about making recommendations over numbers. Greco has undertaken a study to get a better picture of the Lifetime network viewer so that the network can better plan its programming....

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics