Umstead, R. Thomas; Moss, Linda
August 2005
Multichannel News;8/29/2005, Vol. 26 Issue 35, p1
Reports that television cable network Comcast Corp. is planning to transform its content portfolio as of August 2005. Use of sports programming to upsell the channel; Explanation on employing leverage with distributors; Cost spent by Comcast for acquiring rights to the National Hockey League.


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