TITLE

PACKAGING POWER

AUTHOR(S)
Umstead, R. Thomas; Moss, Linda
PUB. DATE
August 2005
SOURCE
Multichannel News;8/29/2005, Vol. 26 Issue 35, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that television cable network Comcast Corp. is planning to transform its content portfolio as of August 2005. Use of sports programming to upsell the channel; Explanation on employing leverage with distributors; Cost spent by Comcast for acquiring rights to the National Hockey League.
ACCESSION #
18098030

 

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