TITLE

Signs of Success

AUTHOR(S)
Mellgren, James
PUB. DATE
August 2005
SOURCE
Gourmet Retailer;Aug2005, Vol. 26 Issue 8, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on an effective signage program. In a perfect world, everything would be carefully and cheerfully explained by an attentive, knowledgeable, well-spoken salesperson. Good signage has to start before the customer is in the door, or in some instances, before they have entered the parking lot. These signs are for areas that may change or move about, such as demo locations or specific sections within bigger departments. The rotisserie, a chocolate shop, or a self-serve grating cheese section are examples. These signs are lower as they are hung near eye level, and are noticed more in a certain department or area. These signs can also change, depending upon the area's usage. Today's crepe pan demo is tomorrow's book signing.
ACCESSION #
18080100

 

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