TITLE

CINEMA COMMERCIAL MIX

AUTHOR(S)
Farinella, David John
PUB. DATE
August 2005
SOURCE
Millimeter;Aug2005, Vol. 33 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Extra Mile advertising campaign for the Hyundai Sonata. Blend of music, sound design and voiceover tracks by mixer Peter Rincon of POP Sound, Santa Monica, California; Challenge of creating the 5.1 mix for the 60-second theatrical spot for Extra Mile's audio work; Influence of decision to push the narrator tracks across the spectrum.
ACCESSION #
18078450

 

Related Articles

  • Anatomy of a strategy: Hyundai.  // Automotive News;5/7/20007, Vol. 81 Issue 6254, p36B 

    The article presents information on the marketing campaign of Hyundai Motor America Co. The company's marketing campaign was entrusted to magazine publisher Meredith Corp. The task involved raising the brand awareness in the U.S. market, execute a ride-and-drive program and create a cause...

  • Hurley Riffs on Hawaiian Surfer's Moves in New Ad.  // Orange County Business Journal;12/22/2014, Vol. 37 Issue 51, p24 

    The article offers information related to California businesses including sports apparel brand Hurley International LLC's advertisement," Hyundai Motor America Inc.'s promotion for the 2015 Hyundai Tournament of Champions, and the True To This video series of clothing company Volcom Inc.

  • Hyundai. Halliday, Jean // Advertising Age;6/26/2000, Vol. 71 Issue 27, ps4 

    Reports on the advertising campaigns used by Hyundai Motor America. Lack of popularity of the company, due to a history of poor quality; Repricing of cars released by Hyundai; Release of a sports utility vehicle by Hyundai; Offer of a warranty to instill trust in the company; Work of Dave Weber...

  • Hyundai Seeks New Connections to Consumers. DIMARTINO, MEDIHA // Orange County Business Journal;2/15/2016, Vol. 39 Issue 7, p3 

    The article reports on the branding campaign set up by the advertising of the Fountain Valley, California-based Hyundai Motor America Inc. during the Super Bowl 50.

  • Hyundai to unveil a sporty Elantra. Halliday, Jean // Advertising Age;6/4/2001, Vol. 72 Issue 23, p13 

    This article reports that Hyundai Motor America's launch of the five-door Elantra GT automobile in the U.S. is backed by a television, outdoor, and print advertising campaign handled by Bates USA West. The car is projected to account for between 15 percent to 20 percent of all Elantra sales in 2001.

  • National News: NEWSWIRE.  // Adweek Eastern Edition;10/6/2003, Vol. 44 Issue 39, p7 

    Presents information related to advertising in the U.S. as of October 6, 2003. Appearance of golfer Tiger Woods in a global advertisement campaign for Accenture Inc.; Hewlett-Packard Co.'s launch of a global consumer campaign in its $300 million-plus promotion; Return of Brian Miller, Hyundai...

  • Hyundai backs Azera with big ad bucks. Bowens, Greg // Automotive News;2/13/2006, Vol. 80 Issue 6189, p24D 

    The article reports that Hyundai Motor America Co. is earmarking 20 percent of its media advertising spending this year to launch the Azera, its first foray into the premium market. To help pay for the launch of the mid-sized sedan, Hyundai officials say they are boosting the company's media...

  • Hyundai creates brand ad to launch Sonata. Rechtin, Mark // Automotive News;5/2/2005, Vol. 79 Issue 6145, p16D 

    The article reports that Hyundai Motor America Co. will play up its $1.1 billion Alabama factory in a brand advertising campaign that launches the redesigned Sonata sedan. Bob Cosmai, Hyundai Motor America CEO, says company executives in America and South Korea debated how much weight to put...

  • For Hyundai, time to crow. Rechtin, Mark // Automotive News;5/3/2004, Vol. 78 Issue 6091, p47 

    After its dramatic surge in the J.D. Power and Associates 2004 Initial Quality Study, Hyundai Motor America Co. is scrambling to create a newspaper, magazine and brochure advertising campaign to herald the results. Ad agency Richards Group of Dallas is working to create advertisements on short...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics