ITV revives scheme for peaktime films

Bentley, Stephanie
April 1999
Marketing Week;4/8/1999, Vol. 22 Issue 10, p16
Trade Publication
Discloses plans of ITV to revive its ITV Film Initiative project. Partnership of ITV with Granada Film in the production of movies to be shows in television; Summary outline of premiere offer `Girls' Night'; Reaction of cynics; Future plans.


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