TITLE

Superman, 8 Drivers Team on licensing Push

AUTHOR(S)
Lefton, Terry
PUB. DATE
April 1999
SOURCE
Brandweek;04/19/99, Vol. 40 Issue 16, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the licensing agreement of Time Warner's DC Comics with top NASCAR licensee Action Performance. Details of the Superman Racing program; Terms of the agreement; Comment Joel Ehrlich of the advertising and promotion department of DC.
ACCESSION #
1805413

 

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