Getting the right brand

Weinstock, Matthew; Roszak, Dennis J.
August 2005
H&HN: Hospitals & Health Networks;Aug2005, Vol. 79 Issue 8, p63
Trade Publication
Reports on a rebranding campaign which was launched by Medical City in Dallas, Texas in April 2003. Change in the name of the children's hospital formerly known as North Texas for Children at Medical City; Views of Jennifer Taylor, marketing manager at Medical City, on the children's hospital.


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