TITLE

Getting the right brand

AUTHOR(S)
Weinstock, Matthew; Roszak, Dennis J.
PUB. DATE
August 2005
SOURCE
H&HN: Hospitals & Health Networks;Aug2005, Vol. 79 Issue 8, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a rebranding campaign which was launched by Medical City in Dallas, Texas in April 2003. Change in the name of the children's hospital formerly known as North Texas for Children at Medical City; Views of Jennifer Taylor, marketing manager at Medical City, on the children's hospital.
ACCESSION #
18049879

 

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