TITLE

Information Content of Newspaper Advertisements

AUTHOR(S)
Pasadeos, Yorgo; Key, Glenn; Hall, Steven; Morvillo, Cynthia
PUB. DATE
March 1987
SOURCE
Newspaper Research Journal;Spring1987, Vol. 8 Issue 3, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study is a content analysis of a sample of newspaper advertisements, 98% of which contained at least one information cue; one-third contained four or more cues. The average number of cues per ad was 2.8. Compared with earlier studies, these findings suggest newspaper ads are more "informative" than television and magazine ads. This would be expected because of the "local" and copy-heavy nature of newspaper advertising.
ACCESSION #
18048560

 

Related Articles

  • Tabloid biffo goes online. Miller, Peter // B&T Weekly;10/20/2006, Vol. 56 Issue 2586, p8 

    The author discusses the role of newspapers in advertising despite the threat posed by the Internet and media fragmentation and convergence. This medium will endure because readers make themselves available for an unexpected sales pitch. This is seen in the number of manufacturers who believe...

  • INTERNATIONAL BUSINESS MEDIA. Hicks, Robin // Campaign;10/14/2005, Issue 42, p29 

    Presents information on issues related to the closure of the journal "Forbes Global." Opinion that the closure of Forbes Global was the last thing international media needed, just as audiences and advertisement revenues seemed to be returning after a miserable five years; View that print will be...

  • THE EFFECTS OF SALES OF COLOR IN NEWSPAPER ADVERTISEMENTS. Sparkman Jr., Richard; Austin, Larry M. // Journal of Advertising;Fall80, Vol. 9 Issue 4, p39 

    Little empirical research is available on the effects on retail sales of the use of color in newspaper advertising. This study analyzes the results of two experiments conducted by the Long Beach Independent Press-Telegram, and concludes that median sales volume gains of approximately 41% may be...

  • Union paper says yes to ad.  // Body Politic;Feb79, Issue 50, p14 

    Reports that union newspaper "The Express," has accepted a subscription advertisement from "Gay Tide," in Vancouver, British Columbia as of February 1979. Operation of "The Express," since October 31, 1978; Reaction of gay activists on the acceptance by "The Express" of the advertising.

  • Magazine ad page leaders.  // Advertising Age;9/20/1993, Vol. 64 Issue 39, p34 

    This section presents a chart of magazine advertising page leaders from January through August 1993, including Forbes and Business Week.

  • Carmichael rolls to Kelly with Schwinn. Kelly, Keith J. // Advertising Age;6/6/1994, Vol. 65 Issue 24, p31 

    The article presents the awardees of the Stephen E. Kelly annual awards for magazine print advertising from the Magazine Publishers of America as of June 1994. Kerry Casey, creative director-copywriter at Carmichael Lynch, Minneapolis, which won this year's Kelly award at a ceremony on Ellis...

  • Magazine ad page leaders.  // Advertising Age;5/27/1991, Vol. 62 Issue 22, p31 

    Ranks magazines in terms of advertising pages from January to April 1991. "Bride's"; "Modern Bride"; "Business Week"; "People."

  • Ad drought ravages media firms. Chiu, David // Crain's New York Business;2/2/2009, Vol. 25 Issue 5, p20 

    The article reports on the financial performance of the mass media industry in New York City. Newspapers, magazines, radio and television stations have all experienced declines in revenue, and book sales have plunged by double digits. Media companies account for more than 160,000 jobs and $15...

  • "PEOPLE STYLEWATCH" CONTINUES ITS >+10% AD-PAGE WINNING STREAK IN FEBRUARY.  // Media Industry Newsletter;12/7/2009, Vol. 62 Issue 46, p6 

    The article looks at the winning streak of the ad-page of "Stylewatch," which continues in February 2010. An added 10 percent differential from the 23 ad pages of the January/February 2009 issue would add 2.3 more in 2010. "Stylewatch" made its momentum since April 2009 and had 87.14 ad pages by...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics