TITLE

Content Investments Pay Off

AUTHOR(S)
Farrell, Mike
PUB. DATE
August 2005
SOURCE
Multichannel News;8/22/2005, Vol. 26 Issue 34, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in spending on cable and satellite television advertisements in the U.S. in 2004. Factors driving the increase; Prediction of further growth of advertising spending; Increase in basic subscriptions to both cable and satellite television.
ACCESSION #
18018739

 

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