Reaching Out to Tweens and Teens

Grossman, Andrew
August 2005
Multichannel News;8/22/2005, Vol. 26 Issue 34, p15
Deals with the efforts of television networks to reach teenage boys by creating video clips for mobile telephones. Idea behind Fuse's plan to ask fans to submit short video clips of their own extreme activities taped on mobile devices that could be played back on network; Significance of teenage boys to sports TV network ESPN; Factors that should be considered when creating programs for boys.


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