TITLE

DISH ADS: 'TV SUCKS'

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/22/2005, Vol. 26 Issue 34, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing campaign developed by Publicis West for EchoStar Communications Corp. which makes liberal use of the word "sucks" to describe cable television service. Description of EchoStar's television advertisements; Features of SuckFreeTV.com; Reactions of cable executives to the campaign.
ACCESSION #
18018408

 

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