TITLE

Readers' Reactions to Newspaper Design

AUTHOR(S)
Bain, Chic; Weaver, David H.
PUB. DATE
November 1979
SOURCE
Newspaper Research Journal;Nov1979, Vol. 1 Issue 1, p48
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article cites a study, consisting of four experiments, assessing the reactions of readers to newspaper design. The four experiments that follow were devised to test reader reaction to some new design techniques and to compare these new techniques with some of the old devices. The first three experiments were classroom experiments, while the last one was a field experiment. Experiment 1, reportedly, tests the notion that typographic distinctions in a head face signal the reader the story's content and importance. Experiment 2 explores the effects of running larger pictures. The final classroom study, Experiment 3, compares three commonly-used methods of wrapping type and asks whether one is more preferred or easier to read than the other two. The fourth experiment addresses all these questions and seeks to develop a readership pattern that may be helpful to design-minded editors. These experiments imply that a high story count is self-defeating. If a newspaper is striving for the highest overall readership of its stories, then it will get the best results by keeping jumps to a minimum and running pictures larger. The field experiment portion of this study shows clearly that readers consume more of the newspaper front page when stories start and end in the same place.
ACCESSION #
18018348

 

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