TJX Hopes Marketing Can Offset Competition

Corral, Cecile B.
August 2005
Home Textiles Today;8/22/2005, Vol. 26 Issue 46, p2
Trade Publication
Reports on the plan of TJX Cos. to boost its marketing efforts during the third and fourth quarters of 2005 to offset mounting competition from other retailers that are consolidating and growing. Expected increase of company's marketing across most of its divisions, particularly the Marmaxx divisions; Good opportunity to drive some additional traffic; Dual branding initiative aimed at improving brand awareness of the HomeGoods division.


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