JCP Hits Back-to-School With New Ad Campaign

Corral, Cecile B.
August 2005
Home Textiles Today;8/22/2005, Vol. 26 Issue 46, p1
Trade Publication
Reports on the back-to-school season advertising campaign, in-store cross merchandising efforts and new online features launched by clothes retailer JCPenney. "All Access" campaign for student shoppers; "Campus Shop" for dorm dwellers; Creation of online site www.jcpallaccess.com to support the campaign.


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