Battle of the fittest

Flamm, Matthew
August 2005
Crain's New York Business;8/8/2005, Vol. 21 Issue 32, p3
The article presents information related to the publications of Rodale Inc. Nearly a year after Rodale began putting out newsstand test issues of its new journal "Women's Health," the publisher is readying a full-fledged launch. Though it hasn't announced its plans, Rodale has appointed a publisher, is busy hiring a sales force and is telling advertisers the title will appear 10 times in 2006, up from roughly six this year. Rodale is banking on the journal "Men's Health" brand and the company's reputation for expertise in the field to create a more hard-core alternative to women's fitness titles.


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