TITLE

Buying Cleaner Energy

AUTHOR(S)
Vartan, Starre
PUB. DATE
September 2005
SOURCE
E: The Environmental Magazine;Sep/Oct2005, Vol. 16 Issue 5, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on energy conservation. Smartpower, a Connecticut-based nonprofit marketing campaign working to promote energy produced by solar, wind and hydrothermal sources, has done some serious polling, convened focus groups and generally behaves as if it were launching a new soft drink. It has spent more than $2 million to find out why the clean power industry is floundering, even while most people support the idea of nonpolluting energy from the sun, wind and other clean sources. Connecticut has led the way, with Massachusetts, Maine and Rhode Island more recently joining in the 20 Percent by 2010 campaign, in which towns sign up to pledge to get 20 percent of the town's energy needs met by green power by 2010. As demand for cleaner power grows, so will the wind farms and solar arrays. Right now, it costs more to build a new natural gas plant than it does to build a wind farm. And that means that green and not-so-green businesspeople can finally stand behind clean power together.
ACCESSION #
17979562

 

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