TITLE

Reinventing Mobile Content

AUTHOR(S)
Marek, Sue
PUB. DATE
August 2005
SOURCE
Wireless Week;8/15/2005, Vol. 11 Issue 17, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the reinvention of mobile entertainment content. Way to initiate mobile subscribers to the idea of viewing and listening to content via their mobile devices; Suggestion of Ted Cohen, senior vice president, digital distribution and delivery for EMI, for content companies; Steps to demonstrate innovation in mobile entertainment.
ACCESSION #
17979443

 

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