Reinventing Mobile Content

Marek, Sue
August 2005
Wireless Week;8/15/2005, Vol. 11 Issue 17, p21
Trade Publication
Features the reinvention of mobile entertainment content. Way to initiate mobile subscribers to the idea of viewing and listening to content via their mobile devices; Suggestion of Ted Cohen, senior vice president, digital distribution and delivery for EMI, for content companies; Steps to demonstrate innovation in mobile entertainment.


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