Helping farmers sell wood

Harington, Peter
August 2005
New Zealand Tree Grower;Aug2005, Vol. 26 Issue 3, p38
This article focuses on Woodmetrics, established in 2000 as a business unit of Carter Holt Harvey (CHH). Woodmetrics offers a unique service to small and medium size forest owners for maximizing returns from their forestry investment. Woodmetrics was sold by CHH in a management buy-out in December 2003 and is now a truly independently owned and operated business with no obligations or commitments to any one player in the forestry industry. As a company that is completely independent of conflicting interests, Woodmetrics sell most of their client's trees through a competitive tender process known as stumpage selling. This system ensures that maximum value is returned to the forest owner through promotion of genuine competition and by providing buyers with better pre-sale information to reduce price discounting. The benefits of marketing to more than one buyer are the same for trees as for any other product. More buyers mean more competition and different buyers value the same forest differently resulting in different bid prices. One buyer will only provide one price.


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