TITLE

Adages

AUTHOR(S)
Lippe, Dan
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on advertising campaigns as of April 2000. Use of dolls in the advertising campaign for the Extra Strength Tylenol Menstrual product developed by advertising agency Saatchi & Saatchi; Response of audiences to radio spots for Jiffy Lube International managed by the Richards Group; Efforts of Italian master perfume maker Lorenzo Dante Ferro to develop a technology called cybersmell.
ACCESSION #
17966029

 

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