Lippe, Dan
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p8
Trade Publication
Presents updates on advertising campaigns as of April 2000. Use of dolls in the advertising campaign for the Extra Strength Tylenol Menstrual product developed by advertising agency Saatchi & Saatchi; Response of audiences to radio spots for Jiffy Lube International managed by the Richards Group; Efforts of Italian master perfume maker Lorenzo Dante Ferro to develop a technology called cybersmell.


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