How product management helps your business

Rosenzweig, Stan
May 2005
Westchester County Business Journal;5/30/2005, Vol. 44 Issue 22, p36
The article discusses how product management helps business enterprises. Impact of poor product management in the conception of new ideas for a product; Factors to be considered to achieve a good product management; Enumeration of the things included in the action checklist to be a successful manager or brand manager.


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