TITLE

How product management helps your business

AUTHOR(S)
Rosenzweig, Stan
PUB. DATE
May 2005
SOURCE
Westchester County Business Journal;5/30/2005, Vol. 44 Issue 22, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how product management helps business enterprises. Impact of poor product management in the conception of new ideas for a product; Factors to be considered to achieve a good product management; Enumeration of the things included in the action checklist to be a successful manager or brand manager.
ACCESSION #
17960725

 

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