TITLE

BLOGS CAN FEED CUSTOMER PASSIONS

AUTHOR(S)
Schley, Stewart
PUB. DATE
August 2005
SOURCE
Multichannel News;8/15/2005, Vol. 26 Issue 33, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the benefits of weblogs in customer empowerment at cable television network Independent Film Channel (IFC). Efforts of IFC executive VP and general manager Evan Shapiro to respond to viewers' concerns through the company's blog; Observation of Shapiro on the place of customers in the cable industry; Overview of viewers' inquiries and commentary.
ACCESSION #
17956912

 

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