TITLE

Health Campaign Celebrates Body

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/15/2005, Vol. 26 Issue 33, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the move of cable television network Discovery Health Channel to focus on the human body for its live-action promos. Reasons behind the idea of the on-air promotions; Elements of daytime and prime time promotions; Number of subscribers.
ACCESSION #
17956864

 

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