TITLE

Group Seeks VOD Advertising Solutions

AUTHOR(S)
Moss, Linda
PUB. DATE
August 2005
SOURCE
Multichannel News;8/15/2005, Vol. 26 Issue 33, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the efforts of the Digital Advertising group to facilitate the growth of advertising via on-demand TV platforms. Partnership with trade organizations to define advertising units and measurement metrics on offerings like video on demand; Growth projection in video on demand (VOD) and digital video recorder subscription among U.S. households; Observation of Turner executive Chris Pizzuro on advertiser interest in VOD.
ACCESSION #
17956863

 

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