Building Brands for the Future

August 2005
Convenience Store News;8/8/2005, Vol. 41 Issue 10, p23
Trade Publication
This article presents information on the News Future Forum conducted by the periodical "Convenience Store News," in June in Charleston, South Carolina. Other speakers at this year's Future Forum included 7-Eleven Inc.'s managing director of marketing Doug Foster, Chevron Corp.'s global merchandising manager Paul Casadont, "supermarket guru" and retail expert Phil Lempert and retail consultant and c-store veteran John Matthews. In addition, a panel of designers offered insights as to how innovative design can help create and establish a powerful brand. Retail design specialist Paul Pizzini of Miller Zell outlined six "macro forces" that are defining the future of retailing: globalization, the fuel crisis, demographic shifts, time poverty, health and wellness, and safety and security.


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