August 2005
Convenience Store News;8/8/2005, Vol. 41 Issue 10, p10
Trade Publication
This article reports that fifty percent of African Americans and Hispanics say that very little, if any, of the marketing and advertising is relevant. 72 percent of Hispanics and 69 percent of African Americans say that there should be more television or other commercials directed specifically to consumers in their ethnic groups.


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