Williams, Geoff
September 2005
Entrepreneur;Sep2005, Vol. 33 Issue 9, p108
Offers product or service pricing strategies for entrepreneurs in the U.S. List of the golden rules when it comes to pricing; Factors that should be considered when determining a price such as costs and customers' ability to pay; Advice of some entrepreneurs and experts regarding pricing such as that of Marsha Lindquist, a business strategy consultant. INSET: GOLDEN RULES OF PRICING.


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