TITLE

Mystery Shoppers at UMass

PUB. DATE
August 2005
SOURCE
Food Management;Aug2005, Vol. 40 Issue 9, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the dining services rating method introduced by Ken Toong, director of dining services at the University of Massachusetts. Concept of the mystery shopper program; Statement of Toong on the usefulness of undercover student feedbacks in the food service industry; Assertion on how they keep the student shoppers anonymous.
ACCESSION #
17935505

 

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