Tackling the Market

Ryan, Thomas J.
August 2005
SGB;Aug2005, Vol. 38 Issue 8, p60
Trade Publication
Focuses on innovation in football equipment. Advantages of the growing popularity of youth football to the sporting goods industry; Views of D. J. MacLean, football product and brand manager at Schutt Sports, on the demands of a football consumer; Increase in the demand for protective equipment.


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