TITLE

Looking for Good Cheer

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
August 2005
SOURCE
SGB;Aug2005, Vol. 38 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of several executives on the impact of the decline in licensed sporting goods on the jersey category in the U.S. Bill Townsend, vice president and general marketing manager of Pro Image; Peter Capolino, president of Mitchell & Ness; Sal Larocca, senior vice president of NBA Global Merchandising Group; Greg Grauel, vice president for apparel merchandising at Reebok.
ACCESSION #
17933320

 

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