Make Time Worth It

Smith, J. Walker
July 2005
Marketing Management;Jul/Aug2005, Vol. 14 Issue 4, p56
This article discusses the application of the concept of multitasking in marketing. Multitasking is the most common time management strategy. It is not only about the simultaneous use of different media. It is even built into the format and functionality of an individual medium. Multitasking is widely regarded as the essential life skill for the 21st century, but it is not necessarily a good thing for marketing, no matter how much marketing strategies try to accommodate it and work with it. Multitasking is said to diminish the power and impact of information, thus making a marketing strategy inefficient. The first priority in marketing must be to add value, not to subtract parts. Because when marketing is worth it, people will pay attention. Only then does marketing becomes effective.


Related Articles

  • Chapter TEN: Segmenting a service market.  // Marketing Your Service Business;1/1/2006, p181 

    Chapter 10 of the book "Marketing Your Service Business" is presented. The chapter explores the segmentation of a service market. It discusses why and how the market can be segmented for a service product. Furthermore, it explains the aspects of time, the only objective dimension on which a...

  • To Err is Human. Enright, Allison // Marketing News;6/1/2008, Vol. 42 Issue 10, p04 

    A letter from the editor is presented which provides descriptions of articles featured within the issue, including "Focus on the Details," by Elisabeth A. Sullivan and an article about Budget Blinds Inc. which discusses standardization within the marketing field.

  • Create a multichannel strategy. Adee, Jeff // Direct Marketing News;Sep2012, Vol. 34 Issue 9, p15 

    The author provides insights on the development of a multichannel marketing strategy.

  • Your Biggest Marketing Lesson: What Did You Do When You Failed?  // Agent's Sales Journal;May2010, p8 

    The article discusses various reports published within the issue including one on marketing strategies that would help businesses grow, views of marketing experts on how they distinguished themselves from others and how to utilize different marketing vehicles.

  • What Readers are Saying….  // Sustainable Brands Weekly;11/19/2009, p10 

    The article presents the author's opinion on the article "Why Authentic Marketing is Hard (and How to Make it Easier)," published in a previous issue.

  • From the editor. Neal, Carolyn Pollard // Marketing Management;Jul/Aug2005, Vol. 14 Issue 4, p3 

    Introduces a series of articles about marketing management and other related topics.

  • APPENDIX: Checklists for developing competitive strategies.  // Manager's Guide to Competitive Marketing Strategies;1/15/2006, p397 

    A variety of checklists for developing competitive strategies of the book "The Manager's Guide to Competitive Marketing Strategies" are presented.

  • Marketing Needs Internal Engagement, Too. ETHERINGTON, MARTYN // Direct Marketing News;Jun2013, Vol. 35 Issue 6, p12 

    A personal narrative is presented which explores the author's engagement with the team to lead strategic initiatives in marketing management.

  • Still life. Tesselaar, Anthony // FloraCulture International;Oct2011, Vol. 21 Issue 10, p39 

    The focuses on the factors to consider in handling business, wherein a person must adopt the two rule, Order-Maker; keep searching ahead and perceiving new insights while Order-Taker, keep the business operating along smoothly.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics