TITLE

Drug industry ad code seen as negotiating ploy

AUTHOR(S)
Thomaselli, Rich
PUB. DATE
August 2005
SOURCE
Advertising Age;8/8/2005, Vol. 76 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views on the code of conduct issued for the Pharmaceutical Research and Manufacturers of America in August 2005. Number of pharmaceutical companies that signed off on the code; Information on the guidelines created for the marketing of prescription drugs.
ACCESSION #
17907962

 

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