The Effect of Price Increases on Newspaper Circulation

Picard, Robert G.
June 1991
Newspaper Research Journal;Summer1991, Vol. 12 Issue 3, p64
Academic Journal
A case study of a mid-sized Midwestern paper shows that circulation losses don't necessarily result when copy prices are increased. Price increases for circulation need not be feared by local monopoly publishers, if those increases are reasonable.


Related Articles

  • Paper Trail: Newspapers With Largest Weekday Circulations.  // FN: Footwear News;10/24/2005, Vol. 61 Issue 42, p22 

    Presents a list of newspapers in the U.S. ranked by average daily circulation for six months ended March 31, 2005. "USA Today"; "Chicago Tribune"; "San Francisco Chronicle."

  • Extra Extra: The Top 10 Newspapers by Circulation.  // FN: Footwear News;11/22/2004, Vol. 60 Issue 46, p22 

    Presents a list of the top 10 newspapers in the U.S. based on their circulation from March 30 to September 30, 2004. "USA Today"; "The Wall Street Journal"; "Los Angeles Times"; "Chicago Tribune."

  • Responding to pressure. Sudhaman, Arun // Media: Asia's Media & Marketing Newspaper;9/23/2005, Special section p3 

    This article states that Asia's newspaper industry is thriving, at least when compared with more matured Western markets. If the figures are to be believed, the newspaper industry, in the large Asian markets at least, is in rude health. Compared to more mature Western markets that are either...

  • Newspapers hit by falling readership.  // Media: Asia's Media & Marketing Newspaper;11/17/2006, p11 

    The article cites the most recent Nielsen Media Index results, which reveal that Taiwanese newspapers have suffered a dramatic drop in readership. The survey, which examines media consumption habits year-to-year, found that the readership of Taiwan's newspapers had fallen from nearly 51 percent...

  • Compact move aids Indy sales.  // Marketing (00253650);7/14/2004, p8 

    The journal "Independent," appears to be winning the war of the compacts. It is one of the few newspapers to have increased circulation in the first half of 2004, according to figures of the newspaper "ABC." The compact version of the journal "Times," also boosted its average monthly circulation...

  • III. NEWSPAPERS: UP OR DOWN?  // Columbia Journalism Review;Spring1962, Vol. 1 Issue 1, p56 

    This article analyzes the major trends in newspaper publication and circulation in the U.S. As communications and mechanical processes improve and populations shift, ways must be found to keep in step. In the Los Angeles area, for instance, there is no lessening of newspaper readership. Small...

  • Sales Stars or Dead Ducks?  // Checkout;Nov2008, Vol. 34 Issue 11, p52 

    The article offers information on the performance of the industry worldwide. Due to the increasing competitive environment, newspapers are struggling to meet advertising targets, as well as maintaining growing readership. Eventhough the existence of blogs and other communication formats,...

  • PAPERS UNDER PRESSURE. Tungate, Mark // Campaign;6/17/2005, Issue 25, p31 

    This article focuses on the state of newspaper industry in France. It's fair to say that newspapers have never been popular in France. Even the newspaper "Le Monde," the best-selling generalist newspaper, only manages a circulation of 380,592. The accepted theory is that this is a...

  • Content Comparison of Free and Paid Circulation Weeklies. Hunt, Todd; Cheney, Michael // Journalism Quarterly;Spring82, Vol. 59 Issue 1, p134 

    Focuses on a study regarding content comparison of free and paid circulation weeklies. Laws on newspaper advertising and circulation; More market penetration on free circulation newspapers; Lesser advertising content offered by paid circulation newspapers; Content differences of free and paid...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics