TITLE

The Effect of Price Increases on Newspaper Circulation

AUTHOR(S)
Picard, Robert G.
PUB. DATE
June 1991
SOURCE
Newspaper Research Journal;Summer1991, Vol. 12 Issue 3, p64
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A case study of a mid-sized Midwestern paper shows that circulation losses don't necessarily result when copy prices are increased. Price increases for circulation need not be feared by local monopoly publishers, if those increases are reasonable.
ACCESSION #
17903414

 

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