TITLE

Campaign Aims to Bring Weather to Life

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/8/2005, Vol. 26 Issue 32, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Weather Channel to launch a branding campaign across the U.S. Goal of the branding campaign; Tag-line of the campaign produced by agency Lambie-Nairn; Core competence of the Weather Channel compared with the NBC Weather Plus.
ACCESSION #
17880818

 

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