TITLE

Chattem rolls $12 mil ad effort to revive Ban

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p89
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign that will be launched by Chattem to revive its Ban deodorant brand in the U.S. in 1999. The advertising will include television, radio and couponing, and will push fresh packaging and a new line extension, Ban Ultra Dry. Introduced in 1955, Ban claims to be the first roll-on, adapting then-new ballpoint pen technology. But the brand has seen better days and long ago lost its position as the market leader. The company's latest reformulated entry, Ban Ultra Dry, faces stiff competition.
ACCESSION #
1787542

 

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