TITLE

A real turn-on

PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p88
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes a television advertising for Unilever's Degree antiperspirant launched in April 1999. The commercial from DDB Needham Worldwide, features women directors on the job. It continues Degree's positioning: Your body heat turns it on.
ACCESSION #
1787485

 

Related Articles

  • Beauty Spots. Lippert, Barbara // Adweek New England Edition;01/31/2000, Vol. 37 Issue 5, p28 

    Comments on the television advertising campaign of Finesse company created by DDB Worldwide company. Concept of the campaign; Information on the beauty products of the company.

  • Up in Arms. Bittar, Christine // Brandweek;06/18/2001, Vol. 42 Issue 25, p17 

    Introduces the Dove antiperspirant/deodorant line from Unilever. Difference of the product from other brands; Sales generated for its first six months in 2000; Description of Dove's packaging; Details on the television advertisements for the product.

  • Beauty Spots. Lipperts, Barbara // Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p28 

    Criticizes the television (TV) advertisement created by DDB Worldwide for Unlever HPC Finesse shampoo brand in the United States. Opinion on how women were portrayed in the TV commercials; Description of the TV advertisements; Members of DDB Worldwide's creative team for the Finesse advertisements.

  • DDB Takes 'Sexy' Tack for Serenity. Kaplan, David // Adweek Western Edition;7/22/2002, Vol. 52 Issue 30, p19 

    Presents information on the television campaign created by DDB for Serenity DriActive Liners from Tena, pads that provide undergarment protection. Estimated budget for the effort; Target consumers of the campaign; Shows where the television spot will be aired.

  • Production companies put their money where their talent is. DeSalvo // SHOOT;01/24/97, Vol. 38 Issue 4, p1 

    Discusses strategies employed by television commercial production companies to give their talent competitive advantage. Acceptance of speculative work from agencies; Willingness of production companies to reduce their rates; Controversy generated among some members of the Chicago, Illinois...

  • found art.  // Advertising Age;7/28/1997, Vol. 68 Issue 30, p34 

    Presents a photograph used in a television commercial advertising Clorox. The use of live action and computer animation. The creation of DDB Needham Worldwide.

  • Sky TV succeeds by matching consumer solution, human emotion. Garfield, Bob // Ad Age Global;Jul2001, Vol. 1 Issue 11, p34 

    Reviews the television advertising launched by DDB in Auckland, New Zealand for the client Sky TV. Description of the advertisement; Discussion on the relevance of the message; Rating of the advertisement.

  • Hershey to Consumers: Have Fun With Your Food. Sampey, Kathleen // Adweek Eastern Edition;3/5/2001, Vol. 42 Issue 10, p7 

    Focuses on the television advertisement of Hershey Foods Corp.'s Twizzlers brand, created by DDB Needham Worldwide. Campaign theme; Emphasis on the brand's playful qualities; Hershey's advertising spend in the first 10 months of 2000.

  • TV TOP 10.  // AdMedia;Mar2001, Vol. 16 Issue 1, p54 

    Presents results of an informal survey of New Zealanders, which dealt with the best advertisements on television in New Zealand. Emergence of DDB's AMI shower campaign on top of the list.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics