TITLE

Hilfiger pursues older audience for Freedom

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the target market of Tommy Hilfiger USA for the launch of its Freedom fragrance in summer 1999. The company said it will back the launch with an advertising campaign. Hilfiger plans to expand its in-store toiletry shops and add a makeup line shortly after the Freedom launch. The fragrance is aimed at 18-to-35 year-old consumer, a slightly older target than Hilfiger's signature Tommy and Tommy Girl, which target young men 15 to 25 and women 12 to 20 years old. The campaign will include print in September issues of magazines such as In Style, Vanity Fair and Vogue. Arnell Group Brand Consulting is the agency.
ACCESSION #
1787420

 

Related Articles

  • Hilfiger's new apparel lines getting individual ad efforts. Cardona, Mercedes M. // Advertising Age;2/8/1999, Vol. 70 Issue 6, p24 

    This article reports on the efforts of Tommy Hilfiger USA to diversify into other sections of large fashion retailers with separate advertising campaigns for its various clothing lines, beginning in 1999. This spring, the company will launch a $5 million print campaign for its 2-year-old jeans...

  • New Hilfiger spots air. McMains, Andrew // Adweek Eastern Edition;8/3/1998, Vol. 39 Issue 31, p4 

    Focuses on advertising agency Arnell Group Brand Consulting's use of movie set glamour and celebrities to advertise Tommy Hilfiger USA Inc.'s jeans in the United States. Features of the advertising drive; Estimated amount spent by Tommy Hilfiger USA to promote its jeans.

  • On the Probono Beat. McMains, Andrew // Adweek Western Edition;04/05/99, Vol. 49 Issue 14, p58 

    Reports on the purpose of the New York City Police Department (NYPD) in New York to launch a recruitment drive. Agencies that responded when NYPD planned the campaign; Role of Arnell Group Brand Consulting.

  • Hilfiger to launch adult his and her fragrance.  // Marketing Week;6/10/1999, Vol. 22 Issue 19, p8 

    Reports on Tommy Hilfiger's global launch of its Freedom brand of male and female fragrance. Significance of the move to Tommy Hilfiger; Perfume's retail price.

  • Fragrance retailers finally find a holiday with a generous heart. Fine, Jenny B. // WWD: Women's Wear Daily;2/21/1997, Vol. 173 Issue 35, p1 

    Reports that the fragrances of Tommy Hilfiger dominated the 1997 Valentine Day's scene in the United States. Comparison of sales during the holiday season; Popularity of youth-oriented brands; Other bestselling perfumes.

  • Hot spot: Tommy Girl.  // Advertising Age;9/2/1996, Vol. 67 Issue 36, p4 

    The article examines the advertising campaign created by Toth Design for the new Tommy Girl fragrance in the United States in 1996. Key issues discussed include a description of the key features of the campaign, the primary target markets for the product and the creative credits for the...

  • Two Scents. Dill, Mallorre // Adweek New England Edition;08/07/2000, Vol. 37 Issue 32, p44 

    Focuses on the advertising campaign of Kirshenbaum Bond & Partners for the Tommy Hilfiger fragrance Freedom. Featured model of the campaign; Tagline of the campaign.

  • T-remendous!  // Global Cosmetic Industry;Nov2002, Vol. 170 Issue 11, p17 

    Introduces the T Girl, a women's fragrance from Tommy Hilfiger. Design of the scent; Description of the packaging; Price of the product; Availability of the item.

  • Tommy two.  // WWD: Women's Wear Daily;8/22/1997, Vol. 174 Issue 38, p8 

    Features Tommy Hilfiger's new fragrance, Tommy Athletic. Items included in the new fragrance line; Overview on the sales results of Tommy Hilfiger's Tommy fragrance.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics