SGI rolls out $10 million new-name push

Johnson, Bradley
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p85
Trade Publication
This article reports on the move by Silicon Graphics Inc. to change its business name into SGI in April 1999. Although the legal name of the company will not change, SGI will appear in all advertising and communications materials. The company expects to spend some $10 million through June on a global corporate campaign in business and computer publications, according to director of corporate marketing Patrick Tickle.


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