TITLE

Lands' End ads pitch `ultimate direct merchant.'

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the television advertising campaign launched by apparel marketer Lands' End from Biederman, Kelly, Krimstein & Partners in April 1999. The advertising campaign is estimated at more than $15 million to promote its Web sites. While many spots feature Web addresses, the advertisement promotes the features of its Web site.
ACCESSION #
1787292

 

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