TITLE

Bulletin Board

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on the advertising industry in the U.S. as of April 19, 1999. Decision of AltaVista to begin selling to advertisers the top two items resulting from user searches; Appointment of Kathy Biro at Bronnercom; Deal signed by Lycos with Netscape Communications Corp.
ACCESSION #
1787137

 

Related Articles

  • Brady's Bunch. Brady, James // Advertising Age;7/1/2002, Vol. 73 Issue 26, p38 

    Presents news briefs related to the U.S. magazine industry as of July 2002. Rise of the rate base for the "Self" magazine; Increase in the advertising pages for the "Allure" magazine; Readership of the "Cooking Light" magazine.

  • HIGHS & LOWS OF '98-'99. Case, Tony // Advertising Age;3/8/1999, Vol. 70 Issue 10, ps22 

    This article presents information on the top and least performing magazines in the U.S. in 1998. Seventeen increased its advertising pages during the year 7.1 percent to 1,404. Circulation in the second half fell 5.9 percent to 2,415,727, with its subscriptions down 8.5 percent to 1,662,399 and...

  • Time Alters Its Pitch. Granatstein, Lisa // MediaWeek;11/13/2006, Vol. 16 Issue 41, p5 

    This article reports on the new advertising strategy offered by "Time" magazine. The magazine has lowered the base rate purchase to 3.25 million or by selecting an audience based package. The audience based package is new for magazine advertisements and is based on the standard for selling...

  • min's Exclusive Analysis of Magazine Circulation, Second-Half 2006: PART 2: CARS STALL; "ESPN," "SI" NEWSSTAND INCREASE.  // Media Industry Newsletter;2/26/2007, Vol. 60 Issue 9, p1 

    The article presents an analysis of magazine circulation in the U.S. in the second half of 2006. The problems encountered by car manufacturers Ford Motor and General Motors have had an impact on automobile advertising. According to the author, only "Hot Rod" and "Road & Track" increased...

  • Fashionable plan brings `Weight Watchers' back. Wilson, Steve // Advertising Age;3/8/1999, Vol. 70 Issue 10, ps14 

    This article deals with the improvements in the performance of Weight Watchers magazine since its acquisition by Time Inc. from Weight Watchers International in the mid 1990s. With the advertising sales resources of its new parent company to draw on, the book was up in advertising pages 24.9...

  • The Power of a Plan. Joukhadar, Kristina // Circulation Management;Jul/Aug2005, Vol. 20 Issue 6, p6 

    Deals with the importance of a good circulation plan for consumer publications seeking market share, circulation quality and profitability. Promotional and marketing strategies that can be implemented by consumer publications; Statement issued by John Rockwell of Primedia concerning circulation...

  • Ratebase Conundrum. Hamill, Meghan // Circulation Management;Jul/Aug2005, Vol. 20 Issue 6, p16 

    Deals with the influence of rate bases on the circulation of periodicals in the U.S., which was discussed at an FMA luncheon. Effect of the decision of Primedia to cut in half the rate base of "Soap Opera Digest" on the profit generated by the magazine; Information on the rate base of the...

  • CJ is best read newspaper for construction. Penny, Emma // Contract Journal;9/20/2006, Vol. 435 Issue 6593, p17 

    This article focuses on the latest ABC circulation figures which show the weekly average circulation of 30,315 by the Contract Journal is at least 6,000 copies better than either Construction News or Building. While the circulation of Contract Journal actually went up slightly, the circulation...

  • Reduce draw without sacrificing sale. Blatt, Jeffrey A. // Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p127 

    The article suggests ways to enhance magazine circulation. Time Distribution Services addressed the problem of lost sale by sale lift to improve efficiency. Once a publisher lifts sale, they are empowered with choices. Aside from cutting price and creating strong covers, a sale lift can be made...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics