TITLE

Virtual Vineyards pumps bottom line with e-mail

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the adoption of e-mail marketing by companies such as online wine retailer Virtual Vineyards. According to a March 1999 report from Forrester Research, more than 70 percent of companies believe e-mail is important to their marketing or sales strategy. Click-through rates for e-mail campaigns are 14 to 22 percent, compared to banner advertising click rates that hover around 1 percent.
ACCESSION #
1787127

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics