CIMedia banner ads try to drive site traffic

Gilbert, Jennifer; Johnson, Bradley
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p70
Trade Publication
This article reports on the launch of banner campaigns created by advertising agency Clickhaus to advertise several Web resources in April 1999. The banner campaigns advertise CIMedia's Auto Channel, Real Estate Channel and Search, online resources running on most CIMedia city sites. Clickhaus is an in-house unit devoted to designing banners and buying online advertising space. The banners will run on AltaVista, Excite, Netscape, Weather.com and Yahoo!.


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