MediaCom opens interactive buying division

Gilbert, Jennifer; Johnson, Bradley
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p68
Trade Publication
This article reports on MediaCom Digital, a division of MediaCom Worldwide, aimed at advertisers that want to integrate traditional and interactive media campaigns. MediaCom Digital will consult with clients and strategically plan cross-media campaigns, which can include any combination of television, print, narrow-band Internet media and broadband digital media, such as targeted cable television.


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