TITLE

MediaCom opens interactive buying division

AUTHOR(S)
Gilbert, Jennifer; Johnson, Bradley
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on MediaCom Digital, a division of MediaCom Worldwide, aimed at advertisers that want to integrate traditional and interactive media campaigns. MediaCom Digital will consult with clients and strategically plan cross-media campaigns, which can include any combination of television, print, narrow-band Internet media and broadband digital media, such as targeted cable television.
ACCESSION #
1787123

 

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