TITLE

This magazine page is going, going, gone

AUTHOR(S)
Riedman, Patricia; Freeman, Laurie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of online advertising auction site, Adauction.com, to hold an auction for print space which will start on April 23, 1999. The auction will include 5 to 10 regional advertisements from national magazines. Publishers were undisclosed. The site plans to hold formal print auctions monthly, with pages that come in at other times of the month ending up in Adauction's Opportunity Exchange.
ACCESSION #
1787122

 

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